We believe you should be able to buy remarkable products that look good and do good too.

Our Values

For Transparency
For Ethical Labour
For Craftsmanship

We have nothing to hide and proudly display the story of how our products are made and those who make them. We want you to see the difference your purchases make in supporting local communities around the world and restoring our natural environment, whilst using production processes we can be proud of.

We want our suppliers’ businesses to grow with ours. We use small local suppliers, helping them expand their workshops and create job opportunities, support their local communities and send their children to school. We ensure every person creating Duffle & Co products has a safe work environment, free of child labour and are paid a fair wage.

To create remarkable products, we know that every stitch counts. We don’t use mass production assembly lines. Instead, our range is carefully handmade by talented craftsmen.
For businesses, we make each item to your exact specifications and quality check all products ourselves, even bulk orders.

For Inclusivity
For Nature
For Kiwis

For Inclusivity

We want to make the world a better place, but this can only happen if we all work together. The small changes we make, and small changes you make will make all the difference in the long run. Even if you’re not ready to go 100% natural yet, we’ll have something you’ll love for whatever stage you’re at in the journey.

For Nature

We are committed to making our products as beneficial for the planet as possible. We are always on the lookout for the best natural materials and work tirelessly to find innovative ways to improve our production processes, so that each piece we make has the greatest impact it can.

For Kiwis

As Kiwis, we love lending a helping hand in New Zealand. To show our dedication, all products featured on our Shop will contribute towards a social or environmental initiative. We have teamed up with KiwiHarvest to help feed families in need and Million Metres, who plant trees to restore our waterways. Read more about their great work below!

Embrace the change

Each item you buy helps us make the world that little bit better. Everything we do is driven by our passion for making products you really want, using processes that are gentler on people and the planet, whilst giving back to our communities.

Our Initiatives

KiwiHarvest are food rescuing heroes that collect good food before it goes to waste and gets it to Kiwis in need.

They work with food businesses including supermarkets, producers, cafes and restaurants, to rescue the good food that they are not able to sell and speedily gets it to those that need it most. Drivers and volunteers deliver this food to a network of over 150 charities and social service agencies across New Zealand, enabling them to provide fresh, nutritious food, all for free! The positive social impact of feeding people in need and the environmental impact of keeping edible food out of the landfill is something we HAD to get behind! Check out our latest range to see how many meals you will donate!

It’s not news that our waterways in New Zealand are deteriorating. Concerns about the health of our streams and waterways have frequently occupied headlines and political speeches of recent years.

The core idea is this : to make it easy and exciting to invest in the health of our waterways – to open it up to everyone in New Zealand – people and businesses wanting to do good. The team works with community groups and landowners to raise enough funds to replant one million metres of waterway with native plants and trees. Planting a million metres of riparian margins isn’t the whole solution to our freshwater crisis, but it’s a significant step forward, and it’s something we can support right now. Check out our latest range to see how many trees you will plant!

Our Craftsmen

  • Sundari

    Head Supplier

    Heading up the workshop, Sundari is always full of life, no task is too big and she is always there to lend a helping hand! There are rumours in the office that this woman has super powers!

  • Gitto

    Master Craftsman

    With over 20 years experience, Gitto is very rightly the master craftsman. Like most artisans he takes great pride in his work and meticulously crafts everything down to the last stitch. He greets everyone coming into the workshop with smile, always making you feel welcome!

Our Story

  • April 2015: Two Broke Founders.

    While in India, Danny came across incredibly talented craftsmen and families, who were competing against sweatshops and fast-fashion factories. Convinced he needed to do something, Danny called Kai and the two agreed to spend their savings on buying 100 bags, handmade by those local craftsmen. Duffle & Co. was born.

  • September 2015: The Worst Distribution System in the World

    The Duffle & Co. website was live, but the well oiled distribution process that’s now in place had not yet been figured out. Instead, the initial 100 bags resided underneath Danny’s bed and fulfillment of orders would be carried out by Danny driving 10 minutes to the local post office and putting the order in the mail. The fulfillment facility soon changed home to Kai’s laundry as demand grew, later moving to a friend’s garage before finally getting its own home.

  • April - November 2016: Duffle & Co. Takes Off

    With sales going well, Duffle & Co. expanded to other regions, finding suppliers in Bali and Nepal. This opened up options for materials that could be used, such as hemp and bamboo, allowing Duffle & Co.’s products to not only benefit the people making them, but be better for the planet too.

    Duffle & Co. started working with large corporations to enable them to have a more positive impact when purchasing their branded merchandise and gifts.

Now: The Journey Continues

With a continuously growing team of staff and suppliers, Duffle & Co. is now able to have a greater impact than ever. Every day Duffle & Co. gets a little bit closer to creating a world where making products that support people and nature is the expectation not the exception.

Who We Are

  • Danny Pritchard

    CEO | Co-founder | B2B

    Previously a business lecturer, Danny is our vision guy in charge of business partnerships and production. After travelling around the world, Danny has been based in Asia for the last four years. He’s passionate about businesses having a positive impact on the world, having witnessed first hand the damage they can do.

  • Kai Daniel

    Co-founder | Finance & Strategy Director

    With a background in corporate finance and business improvement, Kai looks after company performance and investor relations. Equally committed to social enterprise, Kai is dedicated to improving financial literacy in communities around the world through the partnerships we create at Duffle & Co.

  • Freya Lewis

    Creative Director

    Combining her practical and creative skillset, Freya oversees Brand, Product and Visual Media & Design. She’s all about creating purposeful products and great experiences that connect people to our story. A firm believer in using design to inspire change, you’ll often find her sketching bags or creating little animations to illustrate our journey. If you're a superstar retailer who'd love to stock our pieces hit her up!

  • Emily Long

    Marketing and Communications Director

    Emily comes to us from the international fashion scene with a love for circular design, transparency and positive impact. With a wealth of experience in digital (and print) marketing and promotion, she's your go to gal! Passionate about conservation and a bit of a water baby, when she's not at her laptop you'll find her by coast. Emily strongly believes that by working together, we can make the world a better place to live in.

  • Adi Manuaba

    B2B Marketing Manager

    Our B2B marketing guru for Duffle and Co, Adi manages our B2B website, customer journey, content and digital adverting. Originally from Bali, Adi loves traveling, food, and basketball. He looks forward to learn, grow, and contribute back to the people and the planet through our brand

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